Press release -
NHST-owned Mynewsdesk acquires Mention to create a new global category leader
Paris/Stockholm/Oslo 31st August, 2018
Mynewsdesk, the leading provider of a SaaS all-in-one digital PR platform in the Nordics, today announced that it has acquired Mention, a Paris-based real-time web and social monitoring tool used by a global customer base. The addition creates a new global category leader within real-time web and social listening for small to medium-sized enterprises (SMBs).
Mynewsdesk has in recent years been a major growth driver for the Norwegian business media group NHST. The acquisition of Mention reflects NHST Media Group’s commitment to this business area.
Andreas Emblem, NHST’s Head of Division and Chairman of Mynewsdesk, said: “This acquisition strengthens the global position of Mynewsdesk and lays the foundation for further strong, innovation-led growth. It is the result of an extensive mapping of global investment opportunities and reflects NHST’s commitment to B2B SaaS as a strategic growth area for the group.”
Mattias Malmström, CEO at Mynewsdesk, said: “This acquisition creates a new global category leader providing best-in-class software for PR, marketing and communications for SMEs. Mention is at the forefront when it comes to monitoring, AI and data-driven analytics with a first-class product and technology team.”
With over 3 billion people communicating across digital and social channels globally, it has become harder to keep track of relevant information. Using AI and data-driven analytics, Mention’s monitoring tool allows companies to keep on top of their information flow to support better real-time decision-making.
Since being founded in 2012, Mention has expanded rapidly and averages over 10,000 new users each month. Mention’s rapid growth typifies the ‘born global’ approach taken by many European startups, relying on the international talent pool on offer in Paris.
Matthieu Vaxelaire, CEO and Co-Founder at Mention, said: “Our strength, which has contributed to our success, is the fact we have identified a strong need among SMEs to monitor digital and social channels. With us becoming part of Mynewsdesk, we can jointly offer even more innovative services to the global market.”
Matthieu will take on a new role within the combined company as Chief Operating Officer, spearheading integration, innovation and growth, reporting to CEO Mattias Malmström.
Financial details of the transaction are not being disclosed.
For more information, please contact:
Jonathan Bean, Chief Marketing Officer Mynewsdesk, +46 763923500
jonathan.bean@mynewsdesk.com
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About NHST
NHST Media Group (NHST) is a Norwegian based media group. The Group owns the leading Norwegian publications DN and Morgenbladet as well as Fiskeribladet. In addition, the Group also owns the global media businesses Upstream, Tradewinds, Intrafish and Recharge. NHST is the also the owner of the SaaS company Mynewsdesk which offers an all-in-one digital platform for communications professionals and Nautisk Forlag, an international maritime charts and publications business. NHST has an annual turnover of MNOK 1 300, approximately 750 employees and is owned 54 % by the stock exchange traded company Bonheur ASA.
About Mention
From social media to PR mentions, user reviews to blog comments, Mention helps leading brands track the most important conversations about their brand, competitors, and industry online. Founded in 2012, Mention’s customer base exceeded 700,000 users in over 125 countries, with over 4,000 enterprise clients.
About Mynewsdesk
Mynewsdesk is now serving over 100,000 communicators from over 5,000 brands in more than 100 countries. The platform allows communicators to take control of their digital PR efforts. From media monitoring, publishing brand stories to connecting with journalists and analysing their results, it’s an all-in-one digital platform that improves workflow efficiency for PR and communications professionals.
